Building
BidAstra
AI-Powered Tender Management Platform
I helped defined the product strategy, shape the MVP, conduct user research, and design end to end experince as a product manager.
My Role :
Timeline :
Industry :
Founding Product manager
+ Product designer
7 months
AI SAAS
THE PROBLEM
02
A fragmented workflow slows everyone down.
Bid managers juggle multiple tools, manually handle repetitive tasks, and still miss critical deadlines.
PDF
Tools
Threads
Shared
Folders
Government
portals
Manual
Tracking
Excel
Sheets
RESEARCH. OPPORTUNITY
03
Understanding users lead us to the right opportunity
Bid managers interviewed
“ We spend more time in finding/ sorting information than actually preparing a winning bid”
The opportunity
-Interviewee
5
Information
overload
Tenders can contain 100+ pages and its hard to find and extract key pages
Fragmented workflow
Users switch between 5-7 tools just to complete one tender.
Time loss
Hours are lost in searching, organising and re-formatting document.
Build a single workspace that centralised information, automates extraction and enables smarter decisions.
Across infrastructure, government and manufacturing companies
VISION. ARCHITECTURE
04
One workspace.
Every tender.
Powered by AI
Bidastra simplifies the complex tendering process and empowers teams to work smarter and win more.
Real time overview and key insights
Dashboard
Edit, Merge and compress PDFs
PDF suite
Store and organise all critical documents
Document Vault
Track every tender from discovery to submission
Tender management
BidAstra
Track usage and manage submissions
Credits & plans
Prepare verify and submit bids with confidence
Submission
Extract key insights from lengthy documents
AI parsing
AI based win probability and recomendations
Win prediction
MY ROLE
05
Wearing multiple hats, driving product from 0 to MVP
Role -
Product manager
Product designer
Product strategy
Defined vision, roadmap and MVP scope
UX architecture
UX/ UI design
Design system
designed information architecture and flows
designed end- to- end product experience.
Built a scalable and consistent design system.
Developer collab
Worked closely with developers through the build.
User research
Conducted interviews and synthesized insights.
Feature prioritisation
Mapped pain points to high impact features.
MVP planning
Defined requirements and success metrics
06
DASHBOARD
Command centre
for every tender.
A real time overview to track opportunities, deadlines and key actions.
key metrics at glance to track progress
KPI cards
Valuable tender movement across stages
Pipeline Funnel
Quickly assess bid readiness across compliance, documentation, and submission status.
Tracking
06
TENDER MANAGEMENT
07
Track every tender from discovery to submission
Filter, prioritise and manage tenders across every stage of the journey.
Find tenders quickly with advanced filters
Smart filters
Real time status across all tenders.
Status tracking
Everything you need in one place
Detailed view
AI PARSING-OUTPUT
08
From 100+ pages to one actionable overview
Key tender meta data, deadlines, portal details and submission requirements in one place.
Tender Overview
01
AI- extracted scope summarised into an easy to scan format.
Scope of work
02
Eligibility requirements surfaced without manually searching through documents
Eligibility
03
Bid amount, EMD, PBG and other commercial requirements brought together.
Commercials
04
Deadline countdown, team assignment, required documents and submission status visible
Submission readiness
05
AI PARSING-OUTPUT
08
From 100+ pages to one actionable overview
Key tender meta data, deadlines, portal details and submission requirements in one place.
Tender Overview
01
AI- extracted scope summarised into an easy to scan format.
Scope of work
02
Eligibility requirements surfaced without manually searching through documents
Eligibility
03
Bid amount, EMD, PBG and other commercial requirements brought together.
Commercials
04
Deadline countdown, team assignment, required documents and submission status visible
Submission readiness
05
WIN PREDICTION
09
AI predicts your chance of winning
Data driven insights and recomendations to help you bid smarter.
Data driven insights and recomendations to help you bid smarter.
Upload your tender
Answer questions
AI analysis
Win prediction
1
1
1
2
3
4
DOCUMENT VAULT + PDF SUITE
10
All in one place.
Secure storage with smart organisation and built in PDF tools to work faster.
DOCUMENT VAULT + PDF SUITE
10
All in one place.
Secure storage with smart organisation and built in PDF tools to work faster.
CREDITS AND USAGE
11
Track usage,
Plan ahead
Stay on top of your credits and get the most of every plan.
TEAM WORKSPACE AND COLLABORATION
12
Built for teams that win together.
Collaborate, assign, and track progress with complete visibility and accountability.
Manage roles and access based on responsibilities.
Team Members
Control who can view, edit and take action.
Roles and permission
Track every action across tenders and documents
Activity trail
Discuss, mention and tag documents seamlessly.
Collaborate in context
What you get
1
2
3
4
5
6
7
8
Win
Actionable recomendations
Win probability
Structured by AI
Seamless collaboration
Confident submission
Complete visibility
Auto parsing initiated
Missing actions highlighted
Key data extraction
Document organisation
Submission checklist
Stagewise tracking
All key information in one place
All file types supported
Risk and compliance insights
Complete tender
summary
Secure upload
100+ pages read in seconds
Team task assignment
Deadline visibility
Real time status update
What you get
What you get
What you get
What you get
What you get
What you get
What you get
Upload tender documents (PDF) from any portal or email.
AI reads 100+ pages in seconds and extracts key information
Get a scructured overview of scope, eligibility, commercials, deadlines and more.
Assess risks, compliance and requirements. AI helps highlight what matters most.
Organise documents, assign tasks and collaborate with your team.
Submit confidently before the deadline with complete readiness.
Track progress, status updates and action items in real time.
Upload
AI Parse
Overview
Evaluate
Prepare
Submit
Track
From discovery to winning the bid.
Simplifying every step of the tender process with AI
END-TO-END TENDER JOURNEY
13
Outcome
analysis
Performance insights
Continuous improvement
Analyse outcomes and improve your win rate consistency.
PRODUCT DECISIONS THAT MADE AN IMPACT
14
Key product decisions. Real impact.
Every decision was made to solve real user problems and drive measureable outcomes.
Why interactive dashboards?
Bid- Mangers needed real time clarity across multiple bids
80% Faster overview of active bids
IMPACT
Why
AI parsing?
Manually reading 100+ pages was time consuming and error-prone
90% reduction in document review time
IMPACT
Why centralised documents?
Scattered docs led to version confusion and missed submission
100% Critical docs accessible in one place
IMPACT
Why
PDF tools?
Switching between multiple tools slowed down the flow.
70% less time spent on document tasks
IMPACT
Why action- based notifications?
Missing deadlines and updates was a major risk.
0 missed critical deadlines.
IMPACT
REFLECTION AND GROWTH
15
What building BidAstra taught me
Product thinking
Learned to look beyond individual screens and think about complete workflow.
Balanced user goals, business needs and technical feasibility.
Focussed on outcomes not outputs.
Working as a PM
Moved from executing design requirements to helping define them.
Researched users, identified pain points and translated them into product requirements.
Prioritised features and collaborated with founders and engineers to drive ideas.
02
Product Thinking
Worked on AI parsing and win prediction to simplify complexity.
AI is only beneficial when is makes information actionable and understandable.
Designed experiences that build trust, clarity and confidence.
03
Wearing two hats
Balancing Product management with UI UX helped me see the big picture while caring about the details.
Stronger collaboration and faster decision making.
Constantly aligning user needs, business priorities and interface clarity.
04
01
End of case study
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