Design Overview & Selection
UX Case Study
Project duration
12th November - 10th February
(12 weeks)
HDFC Life Project
Project Overview
My task was to develop new UI style templates for use across all new and existing HDFC Life products. Consequently, I created three distinct style options, each featuring unique fonts and form styles.
The design principles
Clarity: Ensure clear UI elements.
Navigation: Seamless movement.
Information Architecture: Logical organization.
User-Centered Design: Prioritize user needs.
Contrast: emphasize the differences between elements to create visual clarity.
balance: elements work together cohesively.
Design Style 1
About the style - Space
In the world of Insurance technology There’s lot’s of information on the insurance websites ,"Space" offers a calming break. It's a user-friendly design template that keeps things simple and uncluttered. With "Space," we created a peaceful and clear user experience that makes users feel at ease when they interact with our website or app. Say goodbye to confusion and hello to simplicity with "Space."
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
Aa
TYPOGRAPHY
Montserrat
COLOUR PALATTE
ED1C24
101828
546FFA
DOC3FF
Red
Black
Blue
Purple
Responsive
Design
Pre Built Components
Leveraging tech to drive a better IT experience
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Home Makers
Retires
College students
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Design Style 2
About the style - Emote
Introducing "Emote" design template, a unique blend of storytelling-inspired designs and impactful illustrations tailored specifically for our products. With Emotion, we're redefining the way insurance is presented and understood. We bring your insurance solutions to life with engaging narratives and emotive illustrations that speak to the heart of your audience.
New Forms
COLOUR PALATTE
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
Aa
TYPOGRAPHY
Inter
F2E6DC
ED1C24
1D1D1F
C4C2FF
Beige
Red
Black
Violet
Responsive
Design
Pre Built
Components
New Forms
Empty states
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Design Style 3
About the style - Chromatic
Chromatic" seamlessly combines the strength of metal accents with the vitality of live images and bespoke illustrations. This template offers sleek aesthetics, engaging dynamics, and an artisanal touch for a modern and captivating design experience. Elevate your projects with "Chromatic" and redefine visual excellence effortlessly.
COLOUR PALATTE
1F1F35
EC1719
94BAF7
EFF4FF
Dark blue
Red
Blue
Indigo
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
The Quick Brown Fox
Aa
Exo 2
TYPOGRAPHY
Responsive
Design
Pre Built
Components
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New Forms
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